TruStage Resource Center

Drive Results While Keeping Your Members First

Here in the TruStage Resource Center, you'll find a variety of media at your fingertips to help connect your members to TruStage insurance. Use these resources to help you reach more members and drive results for your credit union.

Why is it so important to know what matters to multicultural consumers?

With continually expansive buying power, multicultural consumers have emerged as the #1 consumer force in this country. Over the last 5 years, multicultural consumers have accounted for 100% of the U.S. population growth and 61% of the credit union growth*. Our 2018 research looks at the unique makeup and preferences of today’s multicultural consumers, how these cultural differences impact business performance, and ways credit unions can reach and establish more meaningful relationships with this core consumer group.

* TruStage member data with Acxiom overlay data on race and ethnicity, 2017
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TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC. Life insurance and AD&D insurance are issued by CMFG Life Insurance Company. Auto, and home insurance are issued by leading insurance companies. TruStage Health Insurance is issued through GoHealth LLC. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by your credit union.