Our Values
It is important that our values reflect who we are, what we do and how we uniquely serve our customers, consumers, employees and the community.
We Do the Right Thing
We Make a Difference
We Look for a Better Way
We Are Inclusive
Land Acknowledgement Statement
We recognize the sacred land upon which we stand today. This is the ancestral lands of Hoocąkra known as the Ho-Chunk (English translation: People of the big voice). We acknowledge and respect the sovereignty of the Ho-Chunk Nation, the eleven other federally recognized tribes of Wisconsin, and all indigenous tribes. We recognize that indigenous peoples were forcibly removed from these lands for decades before the year 1832 which marked the beginning of the official removal policy of the US government. Originally called TeeJop (day JOPE, English translation: four lakes), the area is now called Madison. We recognize the original inhabitants and their culture, their sacred effigy mounds, the stewardship of this land for over 12,000 years, and the descendants that continue to call this place their home. In offering this land acknowledgment, we are making a commitment to strengthen our partnerships with Indigenous communities throughout the country and more specifically with the Ho-Chunk Nation.
Values in Practice
Our Values in Practice (ViP) program recognizes employees who lean into our corporate values and exemplify exceptional performance throughout the year. Employees are nominated by their peers, and winners are selected by a committee of diverse employees.
Among hundreds of nominations this year, these individuals stood out for the difference they’re making – earning them a ViP award.
Justin O'Neil
GOLDEN COMPASS AWARDEmbodies the value: Do the Right Thing
When there is an opportunity to make improvements, Justin gets things done. He’s a life-long learner and shares his knowledge with others to advance the business. Through considerate challenges to the status quo, he provides design solutions that improve our capabilities.
Jolene Nell
CHANGE AGENT AWARDEmbodies the value: Make a Difference
Jolene is a driving force in advancing change for our Special Investigation Unit. This team investigates potential fraud and tracks down rightful beneficiaries. Jolene’s work resulted in an all-time high of funds stopped from landing in criminals’ hands.
Michelle Robertson
INNOVATOR AWARDEmbodies the value: Look for a Better Way
Over the span of two days, Michelle coordinated two of the most significant product launches in the history of our TruStage™ Consumer Insurance Program. Exceptional planning and the persuasive leadership skills of an innovator is how she got it done.
Cheryl Guthrie-Swarztrauber
DEI CHAMPION AWARDEmbodies the value: Be Inclusive
Always encouraging her colleagues and partners to advance in their DEI journeys, Cheryl introduced new measurements in our litigation counsel panel firm process to ensure historically underrepresented lawyers are considered for advancement and leading roles in law firms.
John Baltzer
UNSUNG HERO AWARDEmbodies all values
Change is hard. When it’s led by a person like John, the huge task can result can be smooth for everyone. His efforts to provide our credit union customers and his colleagues with a great experience is remarkable.
Find More than a Job – Find Your Career
Join our diverse organization where you will learn, grow and be recognized for the talent you bring to the team. See available careers (Opens in new window)(opens in a new window)
Our Code of Conduct
We’re committed to doing business the right way. From unparalleled service to strong financial performance, CUNA Mutual Group’s Code of Conduct (Opens in new window)(opens in a new window) provides guidance regarding the legal and ethical standards that apply to each of our employees.
Why should DEI matter for credit unions?
Diversity, equity and inclusion can help drive positive and lasting results.
Year in Review
See how we're working to help more people achieve a brighter financial future.
