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  3.  / Our Values

Our Values

It is important that our values reflect who we are, what we do and how we uniquely serve our customers, consumers, employees and the community.

We Do the Right Thing

We strive to lead with integrity, focusing on the interests of our people, communities and customers to deliver on the promises we make.

We Make a Difference

We strive to make a difference every day and empower each other to achieve great things together, creating a positive impact on society.

We Look for a Better Way

We lean forward, challenge the status quo, and embrace risk to anticipate and better meet the needs of everyone who counts on us.

We Are Inclusive

We believe greatness can come from anywhere and anyone, so we embrace diversity of people and ideas, and listen openly.
Building brighter futures for 85 years

Values in Practice

Our Values in Practice (ViP) program recognizes employees who lean into our corporate values and illustrate exceptional performance throughout the year. Employees are nominated by their peers and winners are selected by former recipients because a culture of recognition and valuing each other’s contribution is ingrained in who we are.

See our 2019 Values in Practice award winners who drive our culture, our brand and our business strategies.


Find More than a Job – Find Your Career

Join our diverse organization where you will learn, grow and be recognized for the talent you bring to the team. See available careers (Opens in new window)(opens in a new window)

Our Code of Conduct

We’re committed to doing business the right way. From unparalleled service to strong financial performance, CUNA Mutual Group’s Code of Conduct (Opens in new window)(opens in a new window) provides guidance regarding the legal and ethical standards that apply to each of our employees.

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Why should DEI matter for credit unions?

Diversity, equity and inclusion can help drive positive and lasting results.

Learn More
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Year in Review

See how we're working to help more people achieve a brighter financial future.

2021 Annual Report

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