Our Values

Values in Practice

Our Values in Practice (ViP) program recognizes employees who lean into our corporate values and illustrate exceptional performance throughout the year. Employees are nominated by their peers and winners are selected by former recipients because a culture of recognition and valuing each other’s contribution is ingrained in who we are.

VIP award logo

See our 2019 Values in Practice award winners who drive our culture, our brand and our business strategies.


2018 VIP

Executive Vice President, Linda Nedelcoff, with our 2018 ViP winners.

Bringing Life to Our Values

Winners are passionate about doing the right thing, making a real difference, challenging the status quo and inspiring others to achieve more. This is our most prestigious employee award.

Our employees emulate the values instilled in our company more than 85 years ago by our founders:

Work with Passion

We care deeply about the work we do. We are self-motivated, energized and dedicated to exceeding our customers' expectations.
Maintain Focus

We prioritize initiatives and align resources for maximum efficiency; consistently achieve sustainable, measurable results.
Generate Innovation

We transform knowledge into new or improved products and services.
Uphold Integrity

We do what's right, align our actions with intent, deliver what is promised and act ethically in all of our actions and interactions.
Foster Collaboration

We readily share resources and ideas; we invest time and effort in coaching and mentoring others and succeed through teamwork.
Promote Inclusion

We respect all individuals, celebrate authenticity by appreciating that each of us is unique.
Act with Courage

We challenge the status quo and strive for continuous improvement, take intelligent risks and carry out the hard decisions.

Find More than a Job – Find Your Career

Join our diverse organization where you will learn, grow and be recognized for the talent you bring to the team. See available careers (Opens in new window)(opens in a new window)

Our Code of Conduct

We’re committed to doing business the right way. From unparalleled service to strong financial performance, CUNA Mutual Group’s Code of Conduct (Opens in new window)(opens in a new window) provides guidance regarding the legal and ethical standards that apply to each of our employees.

CUNA Mutual Group Annual Report

Partner for Life

See how we're working to help more people achieve a brighter financial future.

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates.
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