Life Insurance

Innovating to help you protect more members and stay ahead

money bag icon64% of consumers are willing to pay more for simpler experiences.1

Consumer behavior is changing fast in our technology-driven world. More people use the internet to shop. Life insurance is no exception. Consumers from all demographics demand the same fast, simple and convenient shopping experience they get from online retailers.

Being there for your members means doing more than offering your core products. Inadequate life insurance coverage could spell serious financial harm to them and their families. Uninsured and underinsured members present a huge opportunity for credit unions.

So how do you make life insurance better for your members and stay ahead?

TruStage® helps by offering consumer life insurance entirely online to simplify the experience for your members. We’re committed to reaching more people. Through our investments in nationwide multimedia marketing, we’re able to target consumers in the right place with a message they can’t ignore.

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Leveraging consumer feedback and retail best practices

A simpler, more convenient life insurance program is better for members and credit unions alike. Since every industry is changing quickly in the digital age, simplifying life insurance will help your credit union stay ahead, create growth, attract potential members and strengthen long-term relationships.

Simplified issue term & whole life

Fully digital application with instant decision.

Expedited claims process

Members can easily submit claims.

Online servicing and application

Members can manage policies on their schedule, from any device.

Guaranteed acceptance whole life

No medical exams or health questions.

Budget-first comparison tool

Provides options based on the individual.

Proven multimedia marketing

Reach members in the right place.

Give your members the protection they need. Give them the ability to cover a range of expenses, including paying their mortgage, gaining a formal education, supplementing their retirement income, and covering their funeral and final expenses.

Are you looking to purchase life insurance for yourself or your family?

Is your credit union looking to make life insurance available to your members?

TruStage offers consumer life insurance to help protect more members.

Learn more about the TruStage Insurance Program.

mother wearing scarf and daughter

Delivering More Value

New AD&D product offers better protection against today’s real-life challenges.

1Siegel+Gale, “Global Brand Simplicity Index 2017,” January 2017.
TruStage® Insurance products and programs are made available through TruStage Insurance Agency, LLC, and issued by CMFG Life Insurance Company and other leading insurance companies.CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates