TruStage® Insurance Program

stopwatch icon Consumers are exposed to 10,000 brands each day, with only 8 seconds as the average attention span1

Credit unions occupy a distinct space in the financial landscape. You inspire trust and loyalty based on a solid foundation of care and concern for your members. But in today’s competitive, crowded environment, members will go elsewhere if your credit union isn’t there for them in every way possible.

Faster, simpler and more convenient credit union insurance services are in high demand. Think Amazon. FinTech startups and nontraditional financial providers are also competing for people’s attention.

So how can you keep pace with the rapidly changing consumer behavior?

TruStage® helps by offering a full suite of innovative insurance solutions and a robust marketing program. Your members will appreciate the ease and convenience of having all their financial business in one place. Your credit union will appreciate the targeted, multi-channel marketing efforts to help you reach and protect more members.

Responding to consumer demands:

  • Knowledgeable guidance to help you implement your member marketing plan
  • Effective, ready-to-use multimedia marketing materials, including social media posts, e-mails, newsletter articles, and brochures, helps you attract consumers’ attention
  • Easy-to-access and easy-to-understand coverage helps you protect more members
  • Fast claim process and payments helps drive satisfaction
  • Online shopping for quotes from any device helps remove procrastination

The TruStage Insurance Program makes ongoing investments in multichannel marketing to help your credit union stand out and earn additional non-interest income.

Today, more than 20 million consumers rely on TruStage Insurance to protect their loved ones.2

Complement your core product offering.

Comprehensive Protection

Innovative products and services for today’s consumers

Are you looking to purchase life insurance for yourself or your family?

Is your credit union looking to make life insurance available to your members?

TruStage offers consumer life insurance to help you protect more members.

  • Credit Union Protection
  • Executive Benefits & Funding Solutions
  • Investments
  • Lending
  • Retirement Solutions
  • TruStage Insurance Program
  •   AD&D Insurance
  •   Auto & Home Insurance
  •   Health Insurance
  •   Life Insurance
What Matters Now
Insights from Multicultural Consumers

Having a better understanding of the values and concerns driving the financial behaviors of multicultural consumers will enable credit unions to better meet their (and all consumer) needs. Learn more about this growing segment.

1Joshua Saxon, “Why Your Customers’ Attention is the Scarcest Resource in 2017,” American Marketing Association, 2018.
2TruStage Policyholder Analysis, October 2018. TruStage® Insurance products and programs are made available through TruStage Insurance Agency, LLC, and issued by CMFG Life Insurance Company and other leading insurance companies. CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates.
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