Building relationships, and futures
For everyone involved in your credit union’s investment services program — management, advisors, and members — there’s a lot at stake. To bring out the best in your wealth management offering, it’s vital you work with those that reinforce the relationships you’ve built with your members and put their needs first, when and where they want.
In an alliance unique to the industry, CUNA Brokerage Services Inc. (CBSI) and LPL Financial* are working together to put your members first and help more of them achieve financial security, while also helping you build revenue and grow loyalty.
When you work with CBSI, we’ll help manage and maximize your wealth management program delivered by LPL Financial, while ensuring your credit union mission is at the heart of it all. We offer strategic perspectives based on deep credit union expertise to support LPL Financial’s program and state-of-the-art technology and advisory capabilities.
Meeting the Mission
We would stop short of accomplishing our credit union’s overall mission of member financial wellness if we didn’t integrate what wealth management has to offer—this isn’t an add-on, it’s what the membership wants. We must have the CUNA Mutual Group relationship and the financial advisor program serving our members.
Ric Mathias
SVP Sales Operations, Summit Credit Union
Specialized Support - CBSI trained sales support team helps provide:
Our alliance with LPL Financial seeks to provide the best of both worlds. LPL offers:
Our relationship with LPL ensures the technology engine supporting our experiences is state-of-the-art and advisor-centric.
Talk to us about how we can help

Invested in your success
See how we’re helping bring out the best in your investment services program.
Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. Program consultation and support services are offered to credit unions and registered representatives of LPL through a limited purpose broker dealer, CUNA Brokerage Services, Inc. (member FINRA/SIPC), a fully owned subsidiary of CMFG Life Insurance Company, not affiliated with LPL. CBSI does not provide advisory or brokerage services to retail clients.
Securities and insurance offered through LPL or its affiliates are:
Not Insured by NCUA or Any Other Government Agency |
Not Credit Union Guaranteed |
Not Credit Union Deposits or Obligations |
May Lose Value |
CBSI-4693618.2-0522-0624