2018 ACUC Breakout Sessions

Be sure to attend the breakout sessions hosted by CUNA Mutual Group.

Join as our experts lead discussions about a variety of topics that are affecting credit unions today. Read about the individual sessions below, which will take place during CUNA's America's Credit Union Conference. Make sure to stop by our booth to learn about ways to make an impact at your credit union.

Saturday, June 30, 2018 | 9:30 am - 10:30 am

The Hidden Risks of the Auto Lending Boom

Susan Hochsprung

Susan Hochsprung
CUNA Mutual Group

While credit unions are enjoying the recent surge in auto lending, digging deeper into the numbers reveals some potentially troubling trends. During this enlightening session, you'll gain insights into why your most loyal members may be vulnerable, why you're not marketing as effectively as you think and steps to take to strengthen your member relationships.

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What Matters Now™: Insights from Multicultural Consumers

Edgar Hernandez

Edgar Hernandez
CUNA Mutual Group

Kristin Simonis

Kristin Simonis
CUNA Mutual Group

How well do you know what matters to multicultural consumers? Understanding the unique values and experiences of multicultural consumers helps credit unions make closer connections to better serve this growing segment of the population.

Why is it so important to know what matters to multicultural consumers? With continually expansive buying power, multicultural consumers have emerged as the #1 consumer force in this country. Over the last 5 years, multicultural consumers have accounted for 100% of the U.S. population growth and 61% of the credit union growth*. By 2021 multicultural consumers will account for 100% of the U.S. consumer growth**.

Join us for an in-depth look at the unique makeup and preferences of today's multicultural consumers, how these cultural differences impact business performance and ways credit unions can reach and establish more meaningful relationships with this core consumer group.

*The Collage Group, Latinum Network: Understanding Financial Needs and Habits of Underserved Customers, 2017 ** TruStage member data with Acxiom overlay data on race and ethnicity, 2017

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Saturday, June 30, 2018 | 1:45 pm - 2:45 pm

Cybersecurity & The C-Suite

Carlos Molina

Carlos Molina
CUNA Mutual Group

Significant responsibilities put the board and senior management at the forefront of technological, operational and human resources involved with cybersecurity management. Learn how credit union business leaders should prepare, plan and manage risks of doing business in a world of digital ransoms, fraudsters, data robbers and unforeseen breaches.

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Saturday, June 30, 2018 | 3:00 pm - 4:15 pm

Your Analytics Journey: Looking Beyond Tomorrow

Anne Legg

Anne Legg
AdvantEdge Analytics

With the growth of fintech companies, big data, consumer expectations, what does this mean to you and your credit union? Learn what “best-in-class” analytics means within the credit union space with best practices around critical business issues, such as an engaged member experience and increasingly efficient and productive credit union operations. We'll also share how examples of the insights harnessed with data can bring and simple steps to get started on a data transformation journey to improve your credit union and members' lives far beyond tomorrow.

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Sunday, July 1, 2018 | 9:30 am - 10:30 am

Know your Data, Know your Member: Growing Loans in a Digital World

Amy Robertson

Amy Robertson
CUNA Mutual Group

Credit unions used to learn of their members' financial needs by talking with them during branch visits. But with the growing popularity of digital banking, it may seem like it's harder to know what they want. Fortunately, the data your members generate is a roadmap to meeting their expectations. In this session, you'll discover how data analytics can provide insights into member behavior, helping you improve your marketing results, enhance the experience you provide and grow your loan portfolio.

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