MADISON, Wis. – CUNA Mutual Group today announced Baxter Credit Union (BCU) with $2.8 billion in assets, headquartered in Vernon Hills, Ill., and Coastal Credit Union, with $2.9 billion in assets, headquartered in Raleigh, N.C., will partner with CUNA Mutual AdvantEdge Analytics (AdvantEdge Analytics) to implement their integrated data and analytics services to better serve members. In addition, both credit unions have signed on as charter members to provide strategic guidance that will bring further collaboration and sharpen AdvantEdge Analytics’ vision and its future product development roadmap.
“Growth and retention of our member relationships are critical as we continue to address the disruption in our industry,” said John Sahagian, vice president, Marketing & Member Intelligence, BCU. “To continue to improve how we service our members, it is important that we strengthen our data analytics capabilities and improve our member insights. The AdvantEdge Analytics’ collaborative partnership will help us build out a strong and flexible data strategy to protect our market presence and sustainability for the future.”
“We are excited to work with AdvantEdge Analytics and help our credit union build a strong data strategy to support our mission to help our members with a lifetime of financial solutions,” said Chuck Purvis, President and CEO, Coastal Credit Union. “As we continue to improve the member experience, data insights are vital to our ability to grow and strengthen our member relationships, as well as offer new products and services to meet their evolving financial needs.”
The BCU and Coastal Credit Union partnership with AdvantEdge Analytics will focus on building industry best practices with data insights that will better anticipate member needs, expand channels and strengthen product development for the future.
“Our partnership with BCU and Coastal Credit Union will bring great value to our industry as we build and expand our data capabilities and best practices,” said Tim Peterson, president, AdvantEdge Analytics. “We are excited to work together to build and expand member insights and identify growth opportunities to help these organizations support their members’ financial security.”
As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. The company is focused on significantly expanding the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.
For more information, please visit www.advantedgeanalytics.com.
BCU is a $2.8 billion full-service financial institution that provides workplace and community banking to over 200,000 members in all 50 states and Puerto Rico. The fastest growing credit union in the last 35 years, BCU is regarded as having set new standards for bringing together technology and member service in the fast-changing world of financial services delivery. As an organization, BCU is committed to improving members' financial well-being through the brand promise We've Got Your Back. Membership is open to employees of great companies around the country and those living or working in Chicago-area communities. For more information, please visit www.BCU.org.
About Coastal Credit Union:
Coastal Credit Union is a not-for-profit, member-owned, financial cooperative, offering a full range of financial products and services. Coastal was chartered on August 31, 1967 with the mission of fostering the credit union philosophy of “people helping people.” Today, with $2.9 billion in assets, Coastal serves 236,000 members from 1,700 business partners and is among the leading financial institutions in North Carolina. Coastal operates 22 branches in the Triangle market and serves members in all 50 states through a network of 5,000 shared branches, 80,000 surcharge-free ATMs, mobile banking featuring mobile check deposit, and a robust offering of online services at www.COASTAL24.com.
About CUNA Mutual AdvantEdge Analytics, LLC:
CUNA Mutual AdvantEdge Analytics, LLC (AdvantEdge Analytics) provides comprehensive data analytics services for credit unions. AdvantEdge Analytics brings together data management, reporting and performance management, and advanced analytics into one complete offering. Our trusted consultants collaborate with our customers to effectively harness the power of data in new and insightful ways. Additional information about AdvantEdge Analytics can be found at www.advantedgeanalytics.com
About CUNA Mutual Group:
CUNA Mutual Group helps people plan, protect and invest for their future – regardless of their financial standing. The company was founded more than 80 years ago by credit union leaders who were looking for an insurance partner they could trust. Today, CUNA Mutual Group helps credit unions and hardworking Americans build financial security through commercial and personal insurance products; lending and payment security solutions; and risk management, retirement, investment and marketing services. Additional information about the company can be found at www.cunamutual.com.
CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Corporate headquarters are located in Madison, Wis.