CUNA Mutual Group National Case Competition

Every year, undergraduate students at participating universities are invited to propose solutions to a specific challenge – something that’s impacting credit unions and their members.

This Year's Problem Statement

Credit unions are financial co-operatives set up, owned and controlled by members. Credit unions are non-for-profit organizations that exist to service their members. Similar to banks, credit unions provide a variety of financial services including accepting deposits, checking and saving accounts and providing loans. Create a consumer center credit union geared toward multiracial, multicultural and multigenerational consumers. Please concentrate your response on the role of credit unions in the provision of your proposed products and marketing solutions.

In your response, please include the following:

  • Describe the unique products and services that your credit union would provide;
  • Your marketing strategy to connect with new consumers; and
  • Describe your strategy to ensure that your multiracial and multigenerationalconsumers could be on the path toward financial security.

What's the Process?

You can enter as either an individual or as a team of up to 3 students, research and propose a solution to the 2019 Challenge. You have up to 5,000 characters, including spaces, and cannot attach additional files. The written idea you submit will be assessed by a panel of industry experts. If you are selected to participate in the national competition, you will be notified by email at the address you provide in your submission.

If you’re selected to present at the national competition, prizes include:
1st Place: $5,000
2nd Place: $3,000
3rd Place: $2,500

You’ll also have the opportunity to interview for a summer internship (primarily based in Madison, WI) or learn more about full time opportunities available at CUNA Mutual Group.

Submit your information below, and we'll email you when we have more details.


Here are additional organizations you may want to use to jump start your research:

Credit Union National Association
CUNA Mutual Group
National Credit Union Foundation
Pew Charitable Trust: Portrait on Financial Security
Center for Financial Services Innovation
Filene Research Institute