BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 14.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20180530T173402Z DESCRIPTION:With CUNA Mutual Group\nSpeakers: Edgar Hernandez\, Kristin Sim onis\n\nHow well do you know what matters to multicultural consumers? Und erstanding the unique values and experiences of multicultural consumers he lps credit unions make closer connections to better serve this growing seg ment of the population.\n\nWhy is it so important to know what matters to multicultural consumers? With continually expansive buying power\, multicu ltural consumers have emerged as the #1 consumer force in this country. Ov er the last 5 years\, multicultural consumers have accounted for 100% of t he U.S. population growth and 61% of the credit union growth*. By 2021 mu lticultural consumers will account for 100% of the U.S. consumer growth**. \n\nJoin us for an in-depth look at the unique makeup and preferences of t oday's multicultural consumers\, how these cultural differences impact bus iness performance and ways credit unions can reach and establish more mean ingful relationships with this core consumer group.\n\n*The Collage Group\ , Latinum Network: Understanding Financial Needs and Habits of Underserved Customers\, 2017\n** TruStage member data with Acxiom overlay data on rac e and ethnicity\, 2017\n DTEND;TZID="Central Standard Time":20180630T103000 DTSTAMP:20180530T173402Z DTSTART;TZID="Central Standard Time":20180630T093000 LAST-MODIFIED:20180530T173402Z PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:What Matters Now™: Insights from Multicultural Con sumers TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000F03D86820FF8D301000000000000000 010000000C2F98E18490A16449D34B71A5006C68A X-ALT-DESC;FMTTYPE=text/html:\n\n
\n\nWith CUNA Mutual Group
\n\nSpeakers: Edgar Hernandez\, Kristin Simonis
\n\nSPAN>
\n\nHow well d o you know what matters to multicultural consumers? \; Understanding t he unique values and experiences of multicultural consumers helps credit u nions make closer connections to better serve this growing segment of the population.
\n\nWhy is it so important to know what matters to multicultural con sumers? With continually expansive buying power\, multicultural consumers have emerged as the #1 consumer force in this country. Over the last 5 yea rs\, multicultural consumers have accounted for 100% of the U.S. populatio n growth and 61% of the credit union growth*. \; By 2021 multicultural consumers will account for 100% of the U.S. consumer growth**.
\n\nJoin us for an in-depth look at the unique makeup and preferences of today's multicult ural consumers\, how these cultural differences impact business performanc e and ways credit unions can reach and establish more meaningful relations hips with this core consumer group.
\n\n*The Collage Group\, Latinum Network: Un derstanding Financial Needs and Habits of Underserved Customers\, 2017
\n\n** Tr uStage member data with Acxiom overlay data on race and ethnicity\, 2017 FONT>
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