TruStage What Matters NowTM Research Program
Changing consumer needs and a growing variety of channel options made it more critical than ever for TruStage to prioritize innovation. By listening to credit union members and sharing these insights with you—together we can serve all consumers better. What Matters Now is part of an ongoing insights program to learn from hardworking families.
2018 Research: Insights from Multicultural Consumers
Understanding the unique values and experiences of multicultural consumers helps credit unions make closer connections to better serve not only this growing segment of the population but all consumers. Access the e-book for deeper insights to this core consumer group.
2017 Research: Insights from the Non-Member
How well do you know your non-members? Understanding the unique profile and mindset of non-members, including under-engaged members, helps credit unions better attract and connect with this audience.
2016 Research: Insights from Millennials
The Millennial generation (ages 18-34) is a large consumer group with diverse financial needs. Millennials are often described in generalizations, but this group has a variety of needs—with almost half being parents.1 Learn what matters most to Millennials, along with new ways to engage and serve them.
* TruStage member data with Acxiom overlay data on race and ethnicity, December 2017.
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