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Member Insights

 

TruStage What Matters Now™ Research Program

At CUNA Mutual Group, we're committed to continually learning about members. By listening to credit union members and sharing these insights with you—together we can serve members better. What Matters Now is part of an ongoing insights program to learn from hardworking families.

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2017 Research: Insights from the Non-Member
How well do you know your non-members? Understanding the unique profile and mindset of non-members, including under-engaged members, helps credit unions better attract and connect with this audience.

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Archive 2016 Research: Insights from Millennials

MillenialsThe Millennial generation (ages 18-34) is a large consumer group with diverse financial needs. Millennials are often described in generalizations, but this group has a variety of needs—with almost half being parents.1 Learn what matters most to Millennials, along with new ways to engage and serve them.

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2015 Research: Insights from the Middle

Find generational insights from across middle-income America. Learn how this group defines success, and discover ways your credit union can help them succeed.

 Insights from the Middle: Definitions of Success  Car Buyer Insights from Middle-Income Americans  Insights to Boost Membership with Middle-Income Americans

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Insurance products and programs are made available through TruStage Insurance Agency, LLC. Life insurance and AD&D insurance are issued by CMFG Life Insurance Company. Auto and Home Insurance Program are issued by leading insurance companies. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by your credit union.

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