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TruStage Marketing Highlight Series

Ready-to-Use Materials at the Right Time
TruStage provides you with a series of marketing campaigns throughout the year, each includes no-cost marketing materials to help you engage members and drive results. The timing coincides with consumer buying cycles, so your credit union can be top of mind at just the right time. Be sure to incorporate these campaigns into your marketing calendar.


Car Campaign (May—July)

Help deepen relationships while providing an opportunity to save money on car insurance. Typically, credit union members save hundreds of dollars when they switch to TruStage Insurance.

Start planning and get your materials beginning in March.

Life Life Campaign (August—October)

Help your members understand life insurance can cost less than they think. Instead of starting with coverage amounts, we begin with budgets. And payments that actually fit. The result? A meaningful amount of coverage that works with their finances.

Start planning and get your materials beginning in June.

Health Health Campaign (November—January)

You can help your members build financial security with health insurance this open-enrollment period. More than one in four households went without some form of medical care in the last 12 months because they could not afford it.1 TruStage with GoHealth advisors can help your members find an affordable plan for their families.

Start planning and get your materials beginning in September.

Health Campaign (November—January)

TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC. Life insurance and AD&D insurance are issued by CMFG Life Insurance Company. Auto and home insurance are issued by leading insurance companies. The TruStage® Health Insurance Program is made available through TruStage Insurance Agency, LLC and GoHealth LLC. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by your credit union.