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TruStage Marketing Highlight Series

Ready-to-Use Materials at the Right Time
 
TruStage provides you with a series of marketing campaigns throughout the year, each includes no-cost marketing materials to help you engage members and drive results. The timing coincides with consumer buying cycles, so your credit union can be top of mind at just the right time. Be sure to incorporate these campaigns into your marketing calendar.

Health
Now: Health Campaign (November—January)
 
     

You can help your members build financial security with health insurance this open-enrollment period. More than one in four households went without some form of medical care in the last 12 months because they could not afford it.1 TruStage with GoHealth advisors can help your members find an affordable plan for their families.

Step 1: Plan
Identify the materials you want to use, then plan for fulfillment lead times accordingly. Watch this webinar recording or view the presentation slides to learn about best practices for utilizing the ready-to-use marketing materials. 

Step 2: Get
Obtain your no-cost materials. 
Best Practice: Use at least two items.



Step 3: Go-Live!
Ensure your materials are ready to reach members beginning November 1. 

  • Distribute printed materials
  • Validate digital assets are live
  • Send marketing emails

 Marketing Materials
Auto
Coming in 2017: Car Campaign (May—July)
     

Help deepen relationships while providing an opportunity to save money on car insurance. Typically, credit union members save hundreds of dollars when they switch to TruStage Insurance.

Start planning and get your materials beginning in March.

 

Life Coming in 2017: Life Campaign (August—October)
     

Help your members understand life insurance can cost less than they think. Instead of starting with coverage amounts, we begin with budgets. And payments that actually fit. The result? A meaningful amount of coverage that works with their finances.

Start planning and get your materials beginning in June.

*TruStage Media Center Access Required.

Items on this page are secured to current TruStage providers. To learn more about making TruStage products available to your members, please call us at 800.356.2644 or complete this form.

Current providers can click Edit My Services to request access to the TruStage Resource Center and the TruStage Media Center. Your request will be forwarded to your credit union security administrator for review and approval.



1Report on Economic Well-Being of U.S. Households in 2015, May 2016. TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC. Life insurance and AD&D insurance are issued by CMFG Life Insurance Company. Auto and home insurance are issued by leading insurance companies. The TruStage® Health Insurance Program is made available through TruStage Insurance Agency, LLC and GoHealth LLC. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by your credit union.

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