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Marketing Materials

An effective marketing program delivers the right information, at the right time, and in the way your members want to communicate with you. TruStage makes it easy, providing an array of member-centric marketing materials focused on serving members the right way—with proven results for your credit union.

TruStage™ Program Marketing Materials

TruStage Insurance
 

Marketing Materials by Product

AD&D
Auto & Home
Health
Life


Why Use TruStage Marketing Materials?
75% of marketers feel they don’t have the right mix of media to be most successful in reaching their target audience.1 By making materials for multiple platforms available to you, we make it simple to leverage the channels available to you.

Here's proof that it works:
  • Credit unions who link to TruStage.com have reached more than 52 million members2
  • Recognition of email sender has a positive impact on email open rates. A participating credit union has seen their TruStage insurance e-mails receive up to a 71% opening-to-lead conversion rate3
  • Credit unions who take advantage of our credit union–driven media are nearly TWICE as likely to be satisfied with the TruStage Program4

 

Best practice: Combine online and email with your direct mail and branch signage to reach all of your members.

 

Items on this page are secured to current TruStage providers. To learn more about making TruStage products available to your members, please call us at 800.356.2644 or complete this form.

Current providers can click Edit My Services to request access to the TruStage Resource Center and the TruStage Media Center. Your request will be forwarded to your credit union security administrator for review and approval.



1Getting Digital Right Study, Milward Brown Digital, 2015. 2CUNA Mutual Group program analysis, September 2015. 3Customer Testimonial, KeyPoint Credit Union, December 2015. 4TruStage Insurance Program Credit Union Pulse Tracker, November 2015. TruStage® Insurance products and programs are made available through TruStage Insurance Agency, LLC. Life insurance and AD&D insurance are issued by CMFG Life Insurance Company. Auto, and home insurance are issued by leading insurance companies. TruStage Health Insurance is issued through GoHealth LLC. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by your credit union.

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