Strategy and Business Development Speaker Resources

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U.S. Economic Outlook & Its Impact on CUs

The COVID-19 pandemic recession will be the biggest economic event in our lifetimes. Interest rates are the lowest in U.S. history and the unemployment rate is the highest in modern history. Explore the possible depth and duration of this economic crisis and what impact it will have on credit union balance sheets and income statements for the next two years.

Session Length: The session is tailored to be a 60-90-minute session dependent upon the integration of case study discussions and interactive Q&A.

Speaker: Steven Rick, Director, Chief Economist

2020 Market Outlook: Politics, Pandemics, and Big Possibilities in a Divided World

This year started on a good footing with indications of reaccelerating economic growth after softness experienced last year. Then wham! Out of the blue came the COVID-19 pandemic and public health policies that sent the global economy into declines not seen since the Great Depression. Add uncertainty of an upcoming election that is likely to be a bruising affair, and suddenly there is no shortage of challenges faced by the economy and financial markets. During this session, the impact of the pandemic and the political cycle’s influence on financial markets will be discussed in simple, entertaining terms. Special emphasis will be placed on the outlook for savers and investors.

Speaker: Scott D. Knapp, CFA®, Managing Principal, CUNA Mutual Fiduciary Consultants

Emotional Engagement: Differentiate Your Members’ Experience

As banks, credit unions and fintechs focus on building digital capabilities that deliver a convenient, frictionless customer experience (CX), many are overlooking a key driver of CX perceptions – how the experience makes the consumer feel. This emotional element is an opportunity for credit unions to differentiate themselves, especially during the current pandemic crisis.

Hear highlights from new research exploring the role emotion plays in shaping consumers’ CX perceptions of their experience using various financial products and interacting with their financial institution. Examine the causes of poor emotional experiences and steps credits unions can take when things don’t go according to plan. And discover the benefits credit unions can expect by going beyond functional needs, emphasizing a truly positive emotional experience for members.

Speaker: Becki Hagerman, Vice President, Sales, CUNA Mutual Group

Maximizing the Credit Union’s Income Statement

The current market conditions have greatly impacted credit unions’ earnings. Now, more than ever, credit unions must explore every aspect of their income statement to maximize their earnings. In this session, you'll learn strategies on ways to keep your earnings flowing by exploring both sides of the income statement – fee and other income and operating expenses and you'll hear about industry trends.

Speakers: Bob Larson, Financial Consultant and Jeff Davenport, Financial Consultant

Multicultural Consumers – The Good, The Bad and The Opportunity

The Good: By 2030 multicultural consumers will make up the majority of the U.S. population, a growth that will bring new opportunities for empathetic and savvy organizations.
The Bad: Some businesses are still looking retrospectively at how the consumer landscape “used to be,” and not at how “it will be.” This will not only limit their ability to connect with new consumers, but also limit their ability to attract diverse talent.
The Opportunity: Recent events have amplified differences in income, healthcare access and discrimination toward people of color that had been less visible to the general population, and this is presenting new challenges that will require novel solutions. Is your credit union ready to connect with this market?

Speakers: Edgar Hernandez, Sr. Manager, Multicultural Business Strategy – Multicultural COE / Opal Tomashevska, Sr. Manager, Multicultural Business Strategy – Multicultural COE

Reduce Member Anxiety, Build Loyalty: Creating Emotional Engagement in Digital Channels

The pace of technology innovations, increased competition and changing consumer expectations are driving the rapid digitization of customer experience (CX) in financial services. Companies that aren’t making the investments now to provide an all-digital experience risk being left behind by their competition. Hear highlights from new research exploring credit union members’ expectations of CX and the role that emotions play in shaping consumers’ perceptions. Examine the actions credit unions can take to address member emotions related to the lending experience. Review the benefits credit unions can expect if they provide a truly differentiated, positive emotional member experience.

Speaker: TBA

Beyond Disruption

There's an ever-growing cast of financial technology (fintech) startups and a new breed of disruptive financial institutions that are threatening credit unions. This session will describe these developments and offer practical steps for moving your credit union beyond disruption. Discover how you can adopt some of the strategies of disruptive financial institutions to drive unprecedented growth, while increasing your relevance to your members.

Speaker: TBA

Bring the "A" in Agile to Your Credit Union

As consumer demand for convenience continues to drive member expectations, have you worried that your credit union is falling behind in terms of bringing innovative products and services to market? Have you had an initiative end with something no longer relevant in the marketplace? Have you ever developed a new product exceeding a budget long before it’s completed and launched? Do you want to experience faster time to market and an earlier ROI? If the answer to any of these questions is yes, here’s your chance to hear more about best practices leveraging an Agile development process. Agile Methodology is being utilized across top industries to not only reduce cost, but deliver more value faster, with less risk and better quality! Your competitors are using this approach every day. And they are doing it effectively. At the end of this workshop, you’ll be armed with a better understanding of Agile development and how to put these principles to work for your credit union.

Speaker: TBA

The Future is Here – How Fintechs and Financial Institutions Are Converging to Re-Shape Financial Services

As new technologies rapidly transform the financial services landscape, financial institutions increasingly are partnering with fintech companies to help them innovate, grow and better serve their members. For many financial institutions, however, the process of identifying, evaluating and developing these partnerships can be a daunting challenge. CMFG Ventures, the venture capital arm of CUNA Mutual Group, is helping to bring tomorrow’s technologies to financial institutions today. This session will look at some of the hottest fintech trends of 2020, explore unique ways that CMFG Ventures is bringing financial institutions and fintechs together, and provide best practices for financial institutions interested in partnering in fintech companies.

Speaker: Brian Kaas, President and Managing Director, CMFG Ventures