White Papers

CUNA Mutual Group's whitepapers delve into a variety of critical credit union issues. These papers are written by subject matter experts -- from both CUNA Mutual and outside resources -- and provide the information leaders need to make the best decisions for their credit unions.

Social Media Marketing Evolution:  A Strategic Imperative (March 2013) summarizes research that shows credit unions are adopting social media platforms to better reach their members with products and services.  With strategy, credit union use of social media has the potential to be an increasingly effective marketing tool. 
Remittance Transfer Rules Under Regulation E (August 2012) describes a remittance transfer provider and a remittance transfer in detail.  The white paper also provides information on disclosures, cancellation rights and error resolution. It concludes with a helpful Q&A.
Lending Compliance: The Process, Market Impact and Resulting Needs (May 2012) discusses the need to put processes in place that effectively address regulatory compliance changes.
Payment Protection: Member Value, Marketing Combine for Win-Win (2012) explores the product value and its delivery. The importance of payment protection generating fee income has increased and taking advantage of cross-sell opportunities will benefit members and the credit union.

Lending Strategies & Trends
 (2011) examines credit union usage of delivery channels for marketing products and services to their members. Having a better understanding of preferred delivery channels will help improve the effectiveness of your marketing and member communications.

Additional White Papers, available to customers in the secured Lending Resource Center, address a variety of lending topics, including strategies and trends, as well as innovations and incentives.

Loss Prevention 

Loss Prevention whitepapers describe how to manage the unique risks of credit unions. They are available in the Loss Prevention Library of the secured Protection Resource Center for Bond policyholders.