2022 What Matters Now™ research report

All people seen. All voices heard.

That mantra is core to the multi-year What Matters Now™ research, developed and digested specifically for credit unions. With contributions from nearly 10,000 multicultural and multigenerational participants across the country, the report is chock-full of identity-rich data, insights and action steps for helping your members and community achieve financial wellbeing.*

Our offering of this multicultural and multigeneration research, which includes the Native American, Native Alaskan and Indigenous and Multiracial consumer perspectives, gives insight into how the pandemic has impacted consumer finances. It aims to provide credit unions with knowledge that will help us better serve all consumers and live into our founding purpose of people helping people.

A multicultural and multigenerational look at consumers

With multicultural consumers being the growing force, and as Gen Z and Millennials continue to change life stages, we need to understand all parts of their identity and serve them with intentionality. The key themes included in this year’s report are designed to help you do precisely that.