ULEND Academy Logo

Real solutions for the real world.

ULEND Academy is a hands-on, customized learning experience that helps lenders go from transactional to consultative, meeting members’ full financial needs. The curriculum guides lenders from foundational to advanced skill levels in all lending channels and across all stages of the loan process - origination, underwriting, and closing - with cross-selling, consultation, and compliance woven throughout.


Social Savvy

  • Recognize personal style and how it is perceived by others
  • Identify other styles and comfortably interact with members
  • Deliver targeted communications for the appropriate medium and context

Plan & Prep

  • Utilize the information from your core system
  • Identify what to look for to analyze the needs of your member
  • Prepare when there is no time to plan


  • Uncover member needs with targeted questioning strategies
  • Identify the life stages & goals of your members
  • Review the credit report and positively influence the member’s score

Structure the Loan

  • Calculate & effectively use basic ratios that apply in lending
  • Identify the 5 C's of credit that translate to risk
  • Use compensating factors to build a loan that will be approved for all members


  • Recognize opportunities to take smart risks
  • Utilize the 5 C's of credit when analyzing the loan application
  • Formulate alternatives that positively impact loan decisions

Present the Right Solution

  • Connect products and services to members' needs and life stages
  • Build creative options/personalized packages for every member
  • Find ways to say yes to the member

Close with Purpose

  • Personalize the experience to the unique needs of the member
  • Make appropriate referrals and follow-up as needed
  • Set expectations to connect with the member on future opportunities

Hands-on Application

  • Apply the skills immediately during hands-on learning
  • Receive immediate feedback from real-time coaching
  • Discuss how each step of the member experience applies across the various lending channels

Coming Workshops

January 8 - February 1  Iowa Custom Credit Union Workshops  
February 12-13  St. Paul, MN Minnesota Credit Union Network Register here
March 5-6  Wisconsin Dells, WI Wisconsin Credit Union League Register here(Opens in a new window) 
March 26-27  Meridian, ID Hosted by CapEd Credit Union  Register here(Opens in a new window)
April 24-25  Jackson, MS Mississippi Credit Union League Registration coming soon
May 7-8  Sioux Falls, SD Dakotas Credit Union League Registration coming soon 
June 25-26  Baton Rouge, LA Louisiana Credit Union League Registration coming soon
October 22-23  Rapid City, SD Dakotas Credit Union League Registration coming soon

Let Us Help ULEND

Take this interactive assessment to see how ULEND today.