CUNA Mutual Group’s TruStage ‘What Matters Now’ Research Explores Multicultural Consumers

“Our What Matters Now research revealed significant differences in what multicultural consumers want and how they use financial services,” said Eric Hansing vice president, multicultural and corporate strategy, CUNA Mutual Group. “It also revealed how cultural differences impact business performance and ways credit unions can reach and establish more meaningful relationships with multicultural consumers.”

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