Harborstone Credit Union Joins on with AdvantEdge Analytics

Credit Union Looks to Build a Stronger Data Driven Organization to Better Serve Members

MADISON, Wis. – CUNA Mutual AdvantEdge Analytics today announced Harborstone Credit Union ($1.2 billion in assets) headquartered in Lakewood, Wash., will partner with AdvantEdge Analytics to implement its reporting and performance management services. This partnership will enable Harborstone to accelerate its data analytics strategy and gain better insights to deliver more value back to members.

“As our members financial needs continue to evolve and change, a strong data analytics strategy is essential to our ability to make better business decisions, develop better products, and strengthen the right member channels,” said Laurie Leno, chief financial officer, Harborstone Credit Union. “AdvantEdge Analytics will help us move faster with our data strategy and shift our focus from gathering data, to truly analyzing and using the data insights to strengthen our member relationships for years to come.”

Harborstone will use AdvantEdge Analytics’ data visualization and intelligence reporting tools that translate data into actionable insights through simple, easy-to-use dashboard reports. These at-a-glance views provide more flexibility and better access to data that will help Harborstone improve product development decisions, channel enhancements and member services.

“We are looking forward to partnering with the team at Harborstone Credit Union on their data and analytics journey,” said Tim Peterson, president, AdvantEdge Analytics. “Together, we will focus on helping them transform into a more data-driven organization so they are better positioned to meet the needs of their members today and in the future.”

As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. The company is focused on significantly expanding the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.

For more information, please visit www.advantedgeanalytics.com.

About Harborstone Credit Union:

Harborstone Credit Union is a member-owned, not-for-profit credit union with more than a dozen branches in Pierce, King, and Thurston counties in Washington State. Harborstone provides financial products, services, and expertise to personal members and business members alike. The credit union was founded in 1955 and has been looking out for its members’ best interests ever since. Anyone who lives in Washington can join.

About CUNA Mutual AdvantEdge Analytics, LLC:

CUNA Mutual AdvantEdge Analytics, LLC (AdvantEdge Analytics) provides comprehensive data analytics services for credit unions. AdvantEdge Analytics brings together data management, reporting and performance management, and advanced analytics into one complete offering. Our trusted consultants collaborate with our customers to effectively harness the power of data in new and insightful ways. Additional information about AdvantEdge Analytics can be found at www.advantedgeanalytics.com.

About CUNA Mutual Group:

CUNA Mutual Group helps people plan, protect and invest for their future – regardless of their financial standing. The company was founded more than 80 years ago by credit union leaders who were looking for an insurance partner they could trust. Today, CUNA Mutual Group helps credit unions and hardworking Americans build financial security through commercial and personal insurance products; lending and payment security solutions; and risk management, retirement, investment and marketing services. Additional information about the company can be found at www.cunamutual.com.

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Corporate headquarters are located in Madison, Wis.

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