2018 Challenge

Create a credit union geared toward multiracial, multicultural and multigenerational members. In your response, please describe:

  • The unique products and services your credit union would provide
  • Your marketing strategy to connect with new members
  • Your strategy to ensure your multiracial and multigenerational members are on the path toward financial security

You have up to 5,000 characters including spaces for your response. Please concentrate on the role of your credit union in the provision of your proposed products and marketing solutions.

What's the FOCUSS Idea Competition?

Every year, undergraduate students at participating HBCUs (historically black colleges and universities) and other universities are invited to propose solutions to a specific challenge – something that’s impacting credit unions and their members.

What's the Process?

  • As either an individual or as a team, research and propose a solution to the 2018 Challenge
  • You have up to 5,000 characters, including spaces, and cannot attach additional files
  • The written idea you submit will be assessed by a panel of industry experts
  • If you are selected to participate in your school’s competition, you will be notified by email at the address you provide in your submission
  • You will have one week to prepare a visual presentation to support your original written submission
  • The winner of each local competition will go on to compete in the national final, hosted in Madison, WI

What are the Prizes?

If you’re selected to present at the national competition, prizes include:

  • 1st Place: $5,000
  • 2nd Place: $2,500
  • 3rd Place: $1,000

You’ll also have the opportunity to interview for a summer internship (primarily based in Madison, WI) or learn more about full time opportunities available at CUNA Mutual Group.

Look for the FOCUSS Idea Competition next winter. Submit your information below, and we'll email you when we have details.

*Please note: if submitting for a team, please include each team member's email address at the end of your problem statement answer.

Participating Schools and Key Dates

Prairie View A&M

Submission deadline: Wed, Feb. 14
Competition date: Tues, Feb. 20

UW Whitewater

Submission deadline: Mon, Feb. 12
Competition date: Thurs, Feb. 22

Alabama State

Submission deadline: Weds, Feb. 14
Competition date: Tues, Feb. 27

North Carolina A&T State

Submission deadline: Thurs, Feb. 15
Competition date: Thurs, Mar. 1

UW Madison

Submission deadline: Wed, Feb. 28
Competition date: Wed, Mar. 14

UW Milwaukee

Submission deadline: Fri, Mar. 16
Competition date: Tues, Mar. 27

Get Involved

If you're interested in taking part, just email us, and we'll take it from there.