Learn to Grow Loans and Control Risk with Credit-Based Target Marketing
MADISON, Wis. – CUNA Mutual Group’s 2014 Loan Generation Marketing webinar series begins Jan. 21 at 2 p.m. CT, with a session focused on recapturing auto loans and targeting new opportunities.
“Loan Generation Marketing campaigns help credit unions recapture loans lost to competitors, and acquire new loans, by identifying a credit union’s best loan opportunities using credit pre-screens and then sending the right message at the right time,” said Steve Hoke, director of loan growth products for CUNA Mutual Group. “Campaigns feature a variety of loan types, including auto, mortgage, home equity, credit card and personal loans,” Hoke added.
Webinars are conducted by CUNA Mutual Group Loan Generation Marketing specialists and address top issues facing credit unions, including how to grow larger, more stable loan portfolios, create deeper credit union member relationships and generate interest and member-friendly non-interest income.
“Attendees will gain valuable insights into how to grow loan volume, increase share of wallet, retain and expand membership and grow credit union assets with a Loan Generation Marketing campaign,” said Hoke.
Webinars are free for all credit unions, run from 2 - 2:30 p.m. CT, and conclude with a live Q&A session.
2014 Loan Generation Marketing Webinars:
- Auto Loan Recapture®, Universal Auto and Next Car Purchase: Recapture Loans and Target New Opportunities - Jan. 21, March 5, May 6, July 16, Sept. 10, Nov. 5
- Credit Card and Personal Loans: Growing Unsecured Loans - Jan. 28, Aug. 5, Nov. 12
- Mortgage Recapture and First-Time Home Buyers: Increase Your Share of the Mortgage Market - Feb. 5 and July 22
- Home Equity Recapture and Home Equity Acquisition: Grow and Diversify Your Loan Portfolio - March 18 and Aug. 14
- Loan Generation Marketing: A Comprehensive Strategy - Oct. 7
To register, go to www.cunamutual.com/growloans
CUNA Mutual Group insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner who delivers service excellence through customer-focused products and market-driven insight. More information on the company is available on the company’s website at www.cunamutual.com.
CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc. Each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Corporate headquarters are located in Madison, Wis.
© 2014 CUNA Mutual Group, All Rights Reserved