115-Plus Credit Unions, Representing 2.3 Million Members, Endorse MemberCONNECT Program in 2013
MADISON, Wis. – CUNA Mutual Group has added more than 115 credit unions representing 2.3 million members to its MemberCONNECT Program in 2013, thus making TruStage Accidental Death and Dismemberment insurance available to more than 44 million credit union members.
TruStage insurance empowers credit union members to protect the achievements and aspirations of the people who matter most in their lives. In addition to AD&D insurance, other TruStage insurance programs include life, auto, and homeowners insurance.
“We are investing more than $250 million in TruStage to expand media, optimize channels and extend our products,” said Corrin Maier, director, MemberCONNECT Program. Recent enhancements include mobile optimization of TruStage.com and introduction of FastApply AD&DTM, which enables members to apply online for their AD&D insurance coverage in less than three minutes.
“We’re offering products the way members want to buy them. This member-focused approach is core to what we do,” Maier said.
Credit unions adopting the MemberCONNECT Program and TruStage insurance products enjoy multiple advantages, which are passed on to their members.
“Our members trust us to do the research when providing products and services,” said Jim Sarver, VP, Insurance and Investments, Lake Trust Credit Union. “Through the MemberCONNECT program, we get quality life-stage products that members might otherwise seek out themselves in the private market. Plus, it provides a fair amount of non-interest income for the credit union.”
Rick Leander, managing director, Allegacy Federal Credit Union, said the relationship with CUNA Mutual Group and TruStage is a valuable partnership. “TruStage truly understands the members-first mission. The program’s effort to educate and protect more members through the MemberCONNECT Program is one more reason Allegacy’s members will benefit from the partnership.”
Since 1983, CMFG Life Insurance Company has been providing members, through their credit unions, insurance protection products through the MemberCONNECT Program. Today, 4,000 plus credit unions representing more than 62 million members are benefiting from a variety of TruStage insurance products. In 2012, CMFG Life reports paying $727 million in member claims, and credit unions received more than $66 million in non-interest-income.
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TruStage is a consumer marketing brand of CUNA Mutual Group, a company providing financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner that delivers service excellence through customer-focused products and market-driven insight. More information about TruStage is available at www.trustage.com.
TruStage insurance products and programs are made available through TruStage Insurance Agency, LLC and issued by CMFG Life Insurance Company and other leading insurance companies. CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates.
© 2013 CUNA Mutual Group, All Rights Reserved