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Nov. 14, 2013
Investment Services Program Now Available to More Than 670,000 Members
MADISON, Wis. – Credit unions across the country are bringing on CUNA Brokerage Services, Inc.’s (CBSI), investment services program to fulfill their commitment to provide comprehensive financial services to members.
The 11 new credit unions bringing on CBSI’s investment services program include:
- APCO Employees Credit Union in Birmingham, Ala.
- Five Star Credit Union in Dothan, Ala.
- First Credit Union in Chandler, Ariz.
- Vantage West Credit Union in Tucson, Ariz.
- Illiana Financial Credit Union in Calumet City, Ill.
- Decatur Earthmover Credit Union in Decatur, Ill.
- Abri Credit Union in Romeoville, Ill.
- First Community Credit Union in Chesterfield, Mo.
- DuPont Goodrich Federal Credit Union in Beaumont, Texas
- FedEx Employees Credit Association in Memphis, Tenn.
- Heritage Credit Union in Madison, Wis.
“We are pleased and excited to welcome these 11 credit unions to the CBSI family,” said Jim Metz, president and CEO of CBSI. “CBSI’s investment program will help these credit unions deepen member relationships and give members another reason to look to their credit union for all of their financial needs.”
Research shows an investment relationship with a credit union increases member loyalty by more than 40 percent, which helps cement the overall member relationship and lock in additional years of revenue from credit union services (“The Opportunity for Credit Unions in Investment and Life Insurance Services,” Kehrer-Saltzman and Associates, 2013).
The addition of CBSI’s investment program will complement the credit unions’ existing full range of services to members, and help these credit unions for years to come, Metz added.
“Although our involvement with CBSI has been relatively brief, we are already seeing concrete benefits,” said Bob Lestina, CEO of Heritage Credit Union. “Not only are we deepening our relationship with members who choose to access the service, but CBSI is great in referring loan and deposit business to Heritage. It's a win-win situation and a valuable addition to Heritage's list of member services.”
To learn more about CBSI, visit www.cunamutual.com/cbsi.
About CUNA Brokerage Services, Inc.:
CUNA Brokerage Services, Inc. provides Broker Dealer services to credit unions throughout the nation, offering a full range of investment products, variable insurance products, securities programs and professional services related to securities transactions.
CUNA Brokerage Services, Inc., an affiliate of CUNA Mutual Group, is the leading broker/dealer serving the credit union marketplace. CBSI has more than 250 credit union programs, 400 active advisors, with more than $2.4 billion in mutual fund, annuity and managed account sales, and more than $136 million in annual revenue. In 2012, CUNA Brokerage Services, Inc. paid credit unions more than $60 million in fee revenue.
About CUNA Mutual Group:
CUNA Mutual Group insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner who delivers service excellence through customer-focused products and market-driven insight. More information on the company is available on the company’s website at www.cunamutual.com.
CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc. Each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Corporate headquarters are located in Madison, Wis.
© 2013 CUNA Mutual Group, All Rights Reserved