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Loan Marketing_Tools Resources

"CUNA Mutual's Auto Loan Recapture Program is a snap.  It's like having an additional team at our disposal."

Mike Smith, VP Marketing & Business Development
Community Resource Credit Union
Baytown, TX.
$273 million assets, 29,700 members

Loan Marketing testimonial

overview

Build your loan portfolio by reaching out to members who have loans at other institutions—or at times when they’re most likely to purchase
Your program can be designed to target any of the following:

  • Auto loan recapture
  • Next car purchase
  • Home equity recapture
  • Home equity acquisition
  • Mortgage recapture
  • First-time home buyer
  • Credit card and other loans
  • Potential members

Customized prescreen process lets you choose the loans that fit your needs

  • All loans will be selected based on your credit criteria
  • Accommodates risk-based pricing

Excellent return on investment

  • Credit unions of all asset sizes have had outstanding results

features

Brings better loans back to your credit union

  • Credit criteria used for screening selected by your credit union
  • Risk-based pricing is accommodated by our program

Proprietary prescreen process has a track record of results

  • Sophisticated credit prescreen process blends credit quality and trigger events to identify best prospects
  • Auto loans targeted for recapture or at time most likely to purchase next vehicle
  • Mortgage loan programs can be tailored to members with a home equity loan at another institution, or those with a mortgage who are most likely to qualify for a home equity loan

Turnkey, professional marketing program requires little staff support
Once you’ve selected the types of loans and credit criteria, our team will do the rest.  Your customized direct mail program includes:

  • Tried and tested letters sent to the members that you select
  • Detailed electronic reporting
  • Compelling, customizable copywriting
  • Offers are customized to include your credit union logo and offers
  • Professionally designed layouts and high-quality paper stock
  • Printing, mailing, and first-class postage

details

Learn more about the Loan Generation Marketing Program:  Bringing Loans Back Home 

Loan Marketing_Related Products

Loan Generation Marketing is a product of CUNA Mutual Group in partnership with Ser Technology.
B2BCUE-0509-1BC5 
6/11/09

Loan Marketing Contact Us

Loan Marketing Contact Us

Loan Marketing Contact Us

800.356.2644 or email
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