Boomers Strategic Market Profile

• Born 1947-1964
• 78.2 million people
• 34.7 million members
• $46 trillion in household assets (2008)

Marketplace Challenge

Boomers are a significant portion of the credit union marketplace. Research shows that members are leaving credit unions at retirement.  As boomers enter retirement, experts predict that 10 million members will leave credit unions in the next decade. Will your credit union be able to replace boomers as they move on?  Or, will your credit union be able to reposition itself to reverse this trend and retain boomers by adapting to their changing financial service needs?

Opportunity

Evolve your credit union into the financial institution that is aligned with boomer needs by meeting their needs for simplification, advice, and products.

Connecting Strategies with Opportunities

We recently conducted extensive research into learning more about how boomers think about retirement, and what they will need.  With the leading edge of boomers how entering retirement, your credit union will need to make adjustments to keep boomers engaged and meet their changing needs.  "Boomers or Bust" White Paper.
 

Meet our Experts

It takes research, industry knowledge, and analysis to see the trends before they happen. We've assembled a team of experts who are keeping their eyes on critical trends. Learn more about our experts and see where they'll be presenting key market findings.

	Jeff Hunt is the Consumer Program Manager specializing in the 55-and-older “Boomer” strategic market.  In this capacity, Jeff helps credit unions attract and retain customers. With a firm understanding of these consumers, Jeff is responsible for designing products, services, and informational materials that fit their needs and help them achieve financial security.
	Heather Thiltgen, Vice President of Consumer Segment Programs, manages strategic marketing segments to help credit unions attract and retain members. In this capacity, Heather drives product development, marketing, and channel strategies to meet credit union members’ needs. Before accepting her current position, Heather managed CUNA Mutual’s $450 million MemberCONNECT program.
	Kris Wickline is the Consumer Program Manager focusing on helping credit unions attract and retain younger adults between the ages of 18 and 30, also known as “Gen Y.” She is responsible for understanding the strategic market segment’s needs and developing products, services, and marketing strategies to meet those needs.

Upcoming Engagements

September 25, Jeff Hunt, Iowa Annual Meeting
October 15, Heather Thiltgen, 2009 Annual Meeting and Educational Conference (The Alliance), Chandler, AZ
October 15, Kris Wickline, 2009 Annual Meeting and Educational Conference (The Alliance), Chandler, AZ 
November 5-8 Heather Thiltgen, Kentucky Credit Union League 75th Annual Meeting and Convention