According to Forrester Research, Inc., members see their credit union as an advocate for their needs. Sixty-nine percent say their credit union is more likely to do what’s best for them, not just its own bottom line.¹
That’s one reason why more than 13 million credit union members have chosen Accidental Death and Dismemberment (AD&D), Life and Auto & Home insurance products and programs through the MemberCONNECT Program². And we’ve made MemberCONNECT Program even better with the introduction of the TruStage brand.
More members protected. Members protected more.
The MemberCONNECT Program delivers:
- The products members need -- with the consultation and guidance to help you protect more members and create deeper member relationships
- Effective, targeted marketing to generate leads and multiple access channels your members prefer including phone, mail, in-person and the internet via www.TruStage.com. This creates an exceptional, consistent member experience from beginning to end.
- Consistent, reliable bottom-line results from the time you start as well as long term -- all with no capital outlay and seamless integration with your daily operations.
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¹Source: “Customer Advocacy 2010: How Customers Rate US Banks, Investment Firms and Insurers,” Forrester Research, March 2011.
²Source: Analysis of internal CUNA Mutual Group MemberCONNECT Program data, 2012