Social Media Marketing Evolution: A Strategic Imperative
(March 2013) summarizes research that shows credit unions are adopting social media platforms to better reach their members with products and services. With strategy, credit union use of social media has the potential to be an increasingly effective marketing tool.
Remittance Transfer Rules Under Regulation E
(August 2012) describes a remittance transfer provider and a remittance transfer in detail. The white paper also provides information on disclosures, cancellation rights and error resolution. It concludes with a helpful Q&A.
Lending Strategies & Trends
(2011) examines credit union usage of delivery channels for marketing products and services to their members. Having a better understanding of preferred delivery channels will help improve the effectiveness of your marketing and member communications.
Lending Strategy and Trends Report (2007) shows credit unions are working at integrating a mix of channels to deliver lending products and services. Delivery includes not only product but also marketing communications.
Additional White Papers, available to customers in the secured Lending Resource Center, address a variety of lending topics, including strategies and trends, as well as innovations and incentives.
Loss Prevention whitepapers describe how to manage the unique risks of credit unions. They are available in the Loss Prevention Library of the secured Protection Resource Center for Bond policyholders.