Direct Marketing

CUNA Mutual Group - Insurance & Services for Credit Unions


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CU Navigator (Access required)
MemberCONNECT Online Tools
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MemberCONNECT Program Enhancements
MemberCONNECT Resource Center
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Sometimes two things that are good on their own are even better when they’re together. Like when you pair your credit union’s brand with the TruStage™ brand.

TruStage Insurance is a brand designed especially for credit union members. Made available through the MemberCONNECT Program, the brand delivers a consistent experience to your members across the channels of their choice -- empowering members to protect the achievements and aspirations of the people who matter most.

Watch this video to learn more about the TruStage brand.

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	According to Forrester Research, Inc., members see their credit union as an advocate for their needs. Sixty-nine percent say their credit union is more likely to do what’s best for them, not just its own bottom line.¹ That’s one reason why more than 13 million credit union members have chosen Accidental Death and Dismemberment (AD&D), Life and Auto & Home insurance products and programs through the MemberCONNECT Program². And we’ve made MemberCONNECT Program even better with the introduction of the TruStage brand. More members protected. Members protected more. The MemberCONNECT Program delivers: The products members need -- with the consultation and guidance to help you protect more members and create deeper member relationships Effective, targeted marketing to generate leads and multiple access channels your members prefer including phone, mail, in-person and the internet via www.TruStage.com. This creates an exceptional, consistent member experience from beginning to end. Consistent, reliable bottom-line results from the time you start as well as long term -- all with no capital outlay and seamless integration with your daily operations. Select the "features" tab to learn more. ¹Source: “Customer Advocacy 2010: How Customers Rate US Banks, Investment Firms and Insurers,” Forrester Research, March 2011. ²Source: Analysis of internal CUNA Mutual Group MemberCONNECT Program data, 2012

features


	The MemberCONNECT Program is a co-branded marketing solution helping credit unions make needed insurance coverage available to members. As a trusted credit union partner, you can rely on our commitment to continuous program improvement. Deeper member relationships driven by marketing expertise Co-branding. More prominent placement of your logo on TruStage direct mail, printed and digital marketing. No-Cost TruStage Marketing Materials. Consistent family of brochures, statement stuffers, wallet cards and more that complement your credit union brand. TruStage.com member website. Information members need, access to quotes and even the opportunity to buy coverage online. Member segmentation. The right offer to the right member at the right time. Serving members, the credit union way Advice members want and need. Industry leading partners backed by licensed representatives and exceptional customer service standards Relevant products to meet ever-changing consumer needs. TruStage branded AD&D, Life, Auto & Home and Medicare insurance. Multi-channel marketing and delivery. Phone, mail, in-person and at www.TruStage.com Secure handling of member data A consistent revenue stream without sacrificing resources Competitive non-interest income No upfront costs. No marketing costs Easy access to program management tools and online resources

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	Learn more about the MemberCONNECT Program

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TruStage™ is the marketing brand for insurance products issued by CMFG Life Insurance Company and for programs offered through CUNA Mutual Insurance Agency, Inc. Life and AD&D sold by CMFG Life Insurance Company. The TruStage Auto & Home Insurance Program is made available by CUNA Mutual Insurance Agency, Inc. and underwritten by leading insurance companies. The insurance offered is not a deposit and is not federally insured or guaranteed by your credit union.

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates.

MC-0712-D67C
07/30/12