Build connections with our comprehensive life insurance program

Gives members and their families peace of mind

• Protects family resources
• Can be a financial planning tool
• Competitively priced

An easy way to make a variety of life insurance options available

• Requires little to no internal staff support
• Turnkey service is offered through the MemberCONNECT Program and includes marketing, sales and service assistance

Builds member relationships—and non-interest income

• Gives members an additional connection to your credit union
• Increases member “stickiness”
• Helps strengthen your credit union’s bottom line

Make life insurance available through MemberCONNECT and get:

Improved member relationships and retention

• Makes a product available to members that they need and value
• MemberCONNECT call center gives members an easy way to get the information they need; perceived as being a credit union resource
• Up to a 10% increase in retention*

Comprehensive life insurance program with minimal commitment of staff resources

• Lets you make a variety of term and whole life product options and popular face values available to members
• Includes a range of underwriting options, from simplified to full
• Requires minimal staff support—products sold and administered by CUNA Mutual Group’s team of licensed agents
• Online tools make it easy to monitor and expand the program

Enhanced sales volume through targeted marketing programs

• Sophisticated direct marketing techniques identify most likely targets
• Offers the right product to the right customer
• Ongoing analysis of communication tools ensures marketing effectiveness
• All marketing done with member needs and preferences in mind

* Source: Internal CUNA Mutual analysis of 7.1 million members, October 2008

Learn more about our comprehensive life insurance programs.