For more information: 
CUNA Mutual Group, Phil Tschudy 608/231-7188  philip.tschudy@cunamutual.com
CUNA, Katye Long 608/231-4038  klong@cuna.coop
 

 Nov. 26, 2007

CUNA Mutual's Creating Member Loyalty™ Training Program Moves to CUNA
Organizations Collaborate to Effectively Serve Credit Unions’ Training Needs

MADISON, Wis. – As a joint effort to more effectively serve credit unions’ training and development needs, CUNA Mutual Group and Credit Union National Association (CUNA) have agreed to transition CUNA Mutual’s Creating Member Loyalty™ (CML) organizational training program to CUNA.

The CML program provides training and implementation support to help credit unions develop their member service and sales culture and enhance the leadership and coaching capabilities of their staff.  Created by CUNA Mutual more than 20 years ago, CML now offers more than 60 sales and service training modules covering such areas as member sales and service, leadership and training to nearly 400 credit unions.

“CUNA and CUNA Mutual have worked collaboratively for decades to help support credit unions’ growing need for training and development,” said John Lass, senior vice president, Product Strategy for CUNA Mutual. “By working together, we can more effectively support the training programs that are so critical to the long-term success of the credit union movement.  In this case, we found that our Creating Member Loyalty program was a more logical fit with CUNA’s broader training offerings.”

CUNA and CUNA Mutual are equally committed to providing training and development support to the credit union movement, Lass added.  CUNA’s training and development offerings for credit unions focus on a broad range of business and functional expertise such as human resources, compliance, and technology, while CUNA Mutual focuses on training programs specific to the successful implementation of its insurance, asset management, and services portfolio.

“To create a credit union culture focusing on member loyalty, that culture must be introduced, nurtured, and encouraged at the credit union regularly, through a high-quality in-house training program,” said John Franklin, executive vice president and chief operating officer for CUNA. “The Creating Member Loyalty program will enable us to extend our reach to in-house employee training, adding a critical element to our core business that will enhance our expertise and commitment to helping people reach their personal and professional potential.”

For more information regarding the Creating Member Loyalty program, please visit training.cuna.org/cml or contact Angela Prestil, director of sales culture development for CUNA at (800) 356-9655, ext. 4233.

About CUNA Mutual
CUNA Mutual Group is a leading provider of financial products and services to credit unions and their members worldwide. More information on the company is available on the company’s Web site at www.cunamutual.com.

About CUNA
With its network of affiliated state credit union leagues, Credit Union National Association serves more than 90 percent of America's 8,800 credit unions, which are owned by nearly 90 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit www.cuna.org.