Overview

The Lender Development Program® is designed to maximize lending event opportunities, deepen member relationships, and boost non-interest income.  By integrating sales culture development and support with product selection, goal setting and performance tracking, credit unions learn to build, present, and deliver complete loan packages that result in an improved member experience and increased non-interest income. This program has limited availability.

Advantages for your credit union:

• Develop/enhance a sales culture that improves lending protection product sales and the cross sale of other credit union products 
• Increase non-interest income potential
• Deepen member relationships and increase overall satisfaction
• Obtain a dedicated CUNA Mutual resource provides continuous, ongoing training, coaching, and support
• Reduce employee turnover and training costs through ongoing learning and coaching 

Advantages for your members:

• Obtain loan packages and other financial products tailored to their needs
• Increased satisfaction with, and trust in, their credit union
• Consolidate financial activities at the credit union
• Improved value on purchased products  

Advantages for your employees:

• Realize how they add real value and satisfaction to member transactions
• Improve job satisfaction by being more engaged, taking greater pride in work, and experiencing greater job satisfaction
• Earn advancement due to a continuous learning environment
• Earn additional compensation for exceptional sales performance

Take the next step: 

• Call your CUNA Mutual Sales Executive at 800-356-2644

*Licensing may be required