Overview

As part of our total lending solutions package, CUNA Mutual offers loan generation marketing programs to help you grow your loan portfolio. A successful lending program needs to include creative, cost-effective, strategic marketing. Our Loan Generation Programs can help you create targeted marketing campaigns that will produce measurable results.  Our complete, turnkey program provides timely mailings to pre-qualified existing or potential members who have recently financed a purchase through another financial institution, or those looking to make a new purchase. The credit prescreen process provides all the information you need to recapture lost loans, or acquire new loans, including current balance, payment amount, current lender industry code and member’s individual credit score.

Building on our access to data, our Loan Generation Programs focus on recapture and acquisition for three main areas of lending:

• Auto Loans
• Real Estate Loans
• Unsecured Loans

Advantages for your credit union:

• Build member awareness of the loan programs your credit union has to offer
• Generate loan volume and positively affect your return-on-investment
• Free up your resources by taking advantage of full service marketing support

Advantages for your members:

• Enhance member relationships by offering the “right” members the “right” loan product at the “right” time
• Streamline the lending process for members by offering them loans for which they qualify
• Save members money by creating awareness of your loans and your rates prior to them entering/completing the buying cycle with the competition

Advantages for your employees:

• Access marketing expertise and resources
• Streamline loan processes and help ensure lending standards are met

Take the next step: 

• Contact CUNA Mutual’s Loan Generation Marketing at 1-800-356-2644, ext. 2221
• Call your CUNA Mutual Sales Executive at 1-800-356-2644.
• Email us at growloans@cunamutual.com