MEMBERS Financial Service Branding Guidelines

Branding is more than words and graphics. Branding is every touchpoint with every audience, including employees, members, and the marketplace. It's the totality of the thoughts, feelings, associations and expectations that come to mind when someone is exposed to a name, logo, product, service, event, publicity, corporate advert or any marketing tool or people in the company. It's who you are. Branding is a promise, a consistent way to position your credit union to communicate and sell as efficiently as possible. Internally, united branding reinforces your strategy and motivates your people to be focused on clear, shared goals. The better you manage your branding efforts, the better you can affect preferences, buying decisions, and loyalty and drive better results for your credit union.

The MEMBERS Financial Services brand was developed exclusively for credit unions to market specific insurance and financial services products to their members. There are easy, but important brand guidelines that need to be followed when using the MEMBERS Financial Services name and logo. When you use the name and logo, please contact 0121 359 0221 to receive a copy of the brand guidelines.

Literature Orders

To order literature, please contact your Account Relationship Manager.